Katarina Markova
About Katarina Markova
Katarina Markova serves as the Director of Strategy at Guesty, where she leads strategic initiatives for the property management software company. With extensive experience in corporate strategy, investment evaluation, and business operations, she has held various roles in notable companies across Europe and Israel.
Work at Guesty
Katarina Markova serves as the Director of Strategy at Guesty, a prominent property management software company specializing in short-term and vacation rentals. She has held this position since 2023, leading strategic initiatives to enhance the company's market presence and operational efficiency. Prior to her current role, she was the Business Strategy Lead at Guesty from 2022 to 2023, where she focused on developing and implementing business strategies.
Previous Experience in Investment and Strategy
Katarina has a diverse background in investment and strategy roles. She worked as an Investment Associate at ČEZ in 2014 for seven months and held the position of Investment Analyst at Bancroft Private Equity from 2010 to 2012. Additionally, she served as a Strategy and Corporate Development Associate at ČEZ from 2012 to 2014, and as a Senior Manager in Strategy and M&A at Scout24 Group from 2020 to 2021.
Education and Expertise
Katarina Markova has a solid educational foundation in economics and business. She studied at Charles University, achieving a degree in Economics in 2009, and later earned an MBA in Strategy and Entrepreneurship from Tel Aviv University in 2015. She also studied Investment and Commercial Banking at Goethe University Frankfurt starting in 2006. Her expertise includes investment evaluation, financial modeling, deal negotiation, and business operations.
Career in Corporate Development
Katarina's career includes significant experience in corporate development roles. She worked at Fiverr as part of the Strategy and Corporate Development team from 2021 to 2022. She also held a position at KPMG as a Senior Associate in M&A and Strategy Consulting from 2015 to 2016. Her roles have equipped her with skills in designing and executing strategic business initiatives, as well as in vertical and geographical expansion.
Experience in Start-ups and Consulting
Katarina has a well-rounded experience in both start-ups and corporate strategy units, as well as in consulting and investment funds. Her role as Business Development Manager at MyHeritage from 2016 to 2019 further demonstrates her capability in driving business growth and strategic planning. This diverse background allows her to approach challenges with a comprehensive understanding of various business environments.