Kobi Katzal
About Kobi Katzal
Kobi Katzal is the Director of Growth at Guesty, where he leads a team of growth marketing experts. He has extensive experience in user acquisition and growth marketing, having held key positions at companies such as Fiverr and JoyTunes.
Current Role at Guesty
Kobi Katzal serves as the Director of Growth at Guesty, a position he has held since 2019. In this role, he leads a team of growth marketing experts, focusing on strategies that drive user acquisition and engagement. Guesty is recognized as one of Israel's promising B2B startups, and Katzal's leadership contributes to its growth trajectory.
Previous Experience in Growth Marketing
Prior to his current role, Katzal worked as Head of User Acquisition at JoyTunes from 2014 to 2015. He then served as a Growth Marketing Consultant from 2015 to 2020, where he specialized in Paid Traffic, SEO, ABM, and CRM in the Tel Aviv area. His experience in these roles has equipped him with a diverse skill set in growth marketing.
Experience at Fiverr
Katzal was the Head of SEO & Inbound Marketing at Fiverr from 2012 to 2014. During his tenure, he focused on enhancing the company's online presence and optimizing inbound marketing strategies. His work at Fiverr contributed to the platform's visibility and user engagement.
Educational Background
Katzal studied at The Academic College of Tel-Aviv, Yaffo, where he earned a Bachelor of Arts degree in Computer Science, Economics, and Management from 2006 to 2009. This educational foundation supports his expertise in growth marketing and technology.
Early Career and Other Roles
Katzal began his career at Euro Partners as a Tech Marketing professional from 2009 to 2011. His early experiences laid the groundwork for his later roles in growth marketing. Additionally, he has shared growth marketing tactics with top Israeli startups, showcasing his commitment to the industry.