Ruth Yanay, Cpa
About Ruth Yanay, Cpa
Ruth Yanay is a Lead Domain Specialist in Accounting and Finance at Guesty, where she has worked since 2022. Previously, she served as a Senior Tax Associate at EY and has contributed to various initiatives that enhance understanding of accounting and finance within her organization.
Work at Guesty
Ruth Yanay serves as the Lead Domain Specialist in Accounting & Finance at Guesty, a position she has held since 2022. In this role, she contributes to product management meetings by providing insights related to accounting and finance, ensuring that customer solutions are effectively represented. Her responsibilities include drafting knowledge articles aimed at enhancing understanding of accounting and finance within the company. Ruth's efforts have been instrumental in improving customer satisfaction scores by leading training initiatives for the customer solution monetization team.
Previous Experience at EY
Prior to her current role, Ruth worked at EY as a Senior Tax Associate in International Tax from 2019 to 2020 in Tel Aviv, Israel. During her time at EY, she gained valuable experience in tax regulations and compliance, which has contributed to her expertise in accounting and finance. Her role involved analyzing complex tax issues and providing solutions to clients, further enhancing her professional skills in the financial sector.
Education and Expertise
Ruth Yanay studied at the Lev Academic Center (JCT), where she earned a Bachelor's degree in Accounting and Information Systems from 2009 to 2013. She furthered her education by completing a program focused on preparing for the Israeli CPA Exams from 2017 to 2018. This educational background has equipped her with a solid foundation in accounting principles and practices, as well as information systems, which she applies in her current role.
Achievements in Customer Satisfaction
Ruth has made significant contributions to customer satisfaction at Guesty by leading training initiatives that improved the customer satisfaction (CSAT) score within six months. Her focus on educating the customer solution monetization team has played a key role in enhancing the overall customer experience, demonstrating her commitment to aligning accounting and finance practices with customer needs.
Process Development for Data Analysis
In her role at Guesty, Ruth developed a standardized process for analyzing and reporting datasets of customer tickets across all domains. This process is designed for executive consumption, allowing for more informed decision-making within the company. Her ability to streamline data analysis processes reflects her expertise in both accounting and information systems.