Jeff Adams
About Jeff Adams
Jeff Adams is the Lead Copywriter at Guideline with extensive experience in advertising and creative direction.
Lead Copywriter at Guideline
Jeff Adams currently holds the position of Lead Copywriter at Guideline, a financial services company based in Greater Boston. He has been with the company since 2019. In his role, Adams focuses on creating compelling copy to enhance the company's brand and communication strategies.
Associate Creative Director at Havas San Francisco
From 2015 to 2019, Jeff Adams worked as an Associate Creative Director at Havas San Francisco. During his tenure, he led creative teams and contributed to the development of high-profile advertising campaigns. Adams's role involved overseeing copywriting projects and ensuring the delivery of innovative content solutions.
Educational Background in Advertising Design
Jeff Adams earned a Bachelor of Fine Arts (BFA) in Advertising Design from Syracuse University. He attended the university from 2002 to 2006. His education provided a solid foundation in design principles and advertising strategies, which he has applied throughout his professional career.
Campaigns and Initiatives
Jeff Adams has been involved in notable campaigns throughout his career. He developed a global integrated campaign for Citrix in collaboration with Red Bull Racing, earning recognition from the One Show and Webbys. Additionally, Adams played a key role in launching Buck Wild, a new snack brand, by developing their brand voice and managing their content strategy.
Early Career and Internships in Copywriting
Jeff Adams began his career in copywriting with several internships and junior roles. He interned at Bonfire Communications and Crispin Porter + Bogusky before taking on a Junior Copywriter role at Campbell Ewald. These early experiences provided valuable industry insights and helped him refine his copywriting skills.