Anindita Guha
About Anindita Guha
Anindita Guha serves as the Vice President of Growth for Conversational Messaging at Gupshup, where she has significantly contributed to the development of AI offerings and the creation of an omni-channel Bot builder platform. She holds degrees in Public Relations and Advertising, as well as Arts, and has extensive experience in marketing communication and product management.
Current Role at Gupshup
Anindita Guha serves as Vice President of Growth in Conversational Messaging at Gupshup. In this role, she focuses on productizing AI offerings for developers, enterprises, and OEMs. Her work emphasizes the visualization of SMS for enhancing user experience and identifying monetization opportunities. She has been with Gupshup since 2013, contributing to the company's growth and innovation in messaging solutions.
Previous Experience at Gupshup
Prior to her current position, Anindita held the role of Senior Manager - Communities at Gupshup from 2010 to 2013. In this capacity, she coordinated across various functions to ensure agile development and timely delivery of products. She also managed client relationships and generated new product ideas, contributing to the company's community engagement efforts.
Professional Background
Anindita Guha began her career at Jindal Saw Limited, where she worked as Assistant Manager - Marketing Communication from 2001 to 2005. This role provided her with foundational experience in marketing and communication strategies, which she later applied in her positions at Gupshup.
Education and Expertise
Anindita completed her Bachelor's degree in Arts at The Maharaja Sayajirao University of Baroda from 1997 to 1999. She furthered her education at Sophia College, Mumbai University, where she majored in PR and Advertising and obtained a Post Graduate course in Mass Communication from 1999 to 2001. Her educational background equips her with skills in communication and public relations, essential for her roles in marketing and product development.
Key Projects and Initiatives
Anindita has played a significant role in various projects at Gupshup, including the creation of the first Online Bot Store. She has engaged in developer evangelism through meetups and hackathons, both domestically and internationally. Additionally, she led the development of an omni-channel Bot builder platform, enabling developers to create bots efficiently and explore diverse use cases for user onboarding.