Camila Santana
About Camila Santana
Camila Santana is a Senior Content Designer with extensive experience in documentation and user experience design. She has contributed to the development of over 400 voice and text bots for various brands and currently works at Gupshup.
Current Role at Gupshup
Camila Santana serves as a Senior Content Designer at Gupshup, a position she has held since 2023. In this role, she focuses on creating and refining content strategies that enhance user engagement across various platforms. Her expertise in documentation allows her to produce detailed guides and resources that facilitate the understanding and use of new products.
Previous Experience at OLOS TECNOLOGIA
Before joining Gupshup, Camila worked as a Senior Content Designer at OLOS TECNOLOGIA from 2020 to 2023. During her tenure, she contributed to the development of internal and external documentation, ensuring clarity and usability of product functionalities. Her work supported the company's communication strategies and enhanced user experience.
Educational Background
Camila Santana studied at Pontifícia Universidade Católica do Rio Grande do Sul, where she pursued a degree in User Experience Design, achieving a Postgraduate Degree from 2024 to 2025. She also holds a Bachelor's degree in Journalism from Universidade Metodista de São Paulo, which she completed between 2015 and 2018. This educational foundation supports her skills in content creation and user experience.
Expertise in Bot Design
Camila specializes in designing dialogue structures and mapping user journeys for various bot platforms, including WhatsApp and Messenger. She has crafted over 400 voice and text bots for numerous brands, demonstrating her proficiency in creating scalable client support strategies. Her role in the release of the WhatsApp API Business in 2019 highlights her capability in bridging communication between companies and messaging platforms.
Diverse Professional Background
Camila has a diverse professional background that encompasses experiences in Institutional Communication, B2B Customer Service, Journalism, Photography, and Educommunication. Her varied skill set enables her to approach content design from multiple perspectives, enhancing her ability to create effective communication strategies across different sectors.