Kripa Salian
About Kripa Salian
Kripa Salian is an Associate Director of Client Solutions at Gupshup, where she has worked since 2020, holding various roles including Senior Manager - Presales and Partnerships. With a background in marketing and extensive experience in international events, she has contributed significantly to partner relations and business initiatives.
Work at Gupshup
Kripa Salian has been associated with Gupshup since 2013, holding multiple roles over the years. Currently, she serves as Associate Director - Client Solutions, a position she has held since 2022. Prior to this, she worked as Senior Manager - Presales and Partnerships from 2020. In her roles, she has been instrumental in managing partner relations, particularly with Meta for Click to WhatsApp Ads and Click to Messenger initiatives. She also leads the Truecaller partnership and business initiatives for the company.
Previous Experience
Before her tenure at Gupshup, Kripa Salian worked at Blue Arcus Technologies, Inc. as a Business Development Officer from 2019 to 2020. She also held the position of Marketing Communication & International Events Manager at Alepo from 2016 to 2018. Earlier in her career, she worked as Manager - Pre Sales and Corporate Marketing at Gupshup from 2013 to 2016. Additionally, she completed a marketing internship at MovieTime Cinemas in 2012.
Education and Expertise
Kripa Salian holds a Master of Business Administration (MBA) in Marketing from MET League of Colleges, which she completed from 2011 to 2013. She also obtained a Bachelor of Management Studies (BMS) in Marketing from M.M.K. College of Commerce, studying from 2008 to 2011. Earlier, she completed her primary and secondary education at St. Joseph's Convent High School and studied Commerce at N.M. College of Commerce & Economics from 2006 to 2008.
International Event Experience
Kripa Salian has extensive experience in managing international events. She has participated in significant industry events such as Mobile World Congress in Barcelona and Shanghai, CommunicAsia, GITEX, Telecoms World series, and the 5G LTE series. Her involvement in these events has contributed to her expertise in marketing communications and partner relations.
Collaborations and Projects
Kripa has collaborated with Meta on a beta project focused on BSP SFDC integration, aimed at enhancing lead management processes. This collaboration highlights her ability to work on innovative projects that improve operational efficiency and client solutions.