Kriti M.
About Kriti M.
Kriti M. is a Director of Product Management at Gupshup in Bengaluru, India, where she has worked since 2021. She has extensive experience in product management and marketing, having previously held positions at companies like Tapzo, 9.9 Education, and upGrad, and holds an MBA from the Indian School of Business and a Master's in Computer Science from the University of Minnesota.
Current Role at Gupshup
Kriti M. serves as the Director of Product Management at Gupshup, a position she has held since 2021. In this role, she focuses on product strategy and development, leveraging her expertise in conversational messaging. Kriti leads initiatives aimed at enhancing customer acquisition and engagement through marketing automation. Her leadership has been instrumental in driving the growth strategy for Gupshup's Advertise Cloud offering.
Previous Experience at Gupshup
Before her current role, Kriti worked at Gupshup as the Associate Director of Product Management & Marketing from 2020 to 2021. During this time, she contributed to various product management initiatives and marketing strategies, enhancing the company's offerings and market presence.
Education and Expertise
Kriti M. holds an MBA in Strategic Marketing from the Indian School of Business. She also earned a Master of Science in Computer Science from the University of Minnesota. Her educational background supports her expertise in product management and conversational AI design, enabling her to develop innovative solutions in the tech industry.
Career Background
Kriti has a diverse career spanning various roles in product management and program management. She has worked at companies such as Tapzo, 9.9 Education, AlphaSights, imimobile, and upGrad. Her experience includes leading product management efforts, developing growth strategies, and managing programs in the education and technology sectors.
Achievements in Product Management
Kriti has successfully repositioned Gupshup's brand by launching a new website localized in three languages within six weeks. This project involved coordinating with over 40 stakeholders, demonstrating her ability to manage complex initiatives. Additionally, she developed a growth function to drive product adoption for Meta's Click to WhatsApp marketing channel.