Likhitha Siriguppa
About Likhitha Siriguppa
Likhitha Siriguppa is a Senior Manager of Email Marketing at Gupshup, where she has worked since 2022. She has a background in marketing automation and has held various roles in the information technology and services industry.
Work at Gupshup
Currently, Likhitha Siriguppa serves as the Senior Manager - Email Marketing at Gupshup, a position held since 2022. Prior to this role, she worked as the Manager - Email Marketing at the same company from 2021 to 2022. In her current role, she focuses on enhancing email marketing strategies and optimizing campaigns to improve engagement and conversion rates.
Previous Experience in Marketing Automation
Likhitha has extensive experience in marketing automation. She worked at Blue Yonder as a Marketing Automation Specialist for 7 months in 2021. Prior to that, she was employed at Qlik as a Marketing Automation Developer from 2017 to 2021, where she contributed to various marketing initiatives. Her background also includes a role as a Digital Marketing Consultant at Cognizant from 2015 to 2017.
Education and Expertise
Likhitha Siriguppa studied at Koneru Lakshmaiah College of Engineering, where she earned a degree in Computer Science from 2011 to 2015. She possesses expertise in marketing automation platforms, specifically Oracle Eloqua and Marketo, which she has utilized throughout her career to drive marketing effectiveness.
Background in Information Technology
Likhitha has a demonstrated history of working in the information technology and services industry. Her roles have primarily focused on marketing automation and digital marketing, allowing her to develop a strong foundation in these areas. This background supports her current responsibilities in email marketing at Gupshup.