Rahul Gupta
About Rahul Gupta
Rahul Gupta is an Associate Marketing Director with extensive experience in both B2C and B2B marketing strategies, particularly in the SAAS industry. He holds multiple Google certifications and has a strong background in content marketing, data analytics, and managing marketing budgets.
Work at Gupshup
Rahul Gupta serves as the Associate Marketing Director at Gupshup, a position he has held since 2022. In this role, he focuses on developing and implementing marketing strategies that enhance brand visibility and engagement. His responsibilities include managing marketing budgets and agency relationships, with an emphasis on maximizing return on investment through effective media planning and buying.
Education and Expertise
Rahul Gupta holds a Master of Business Administration (MBA) in Marketing from IBS Hyderabad, where he studied from 2008 to 2010. He also earned a Bachelor of Science (BSc) in Physics from Delhi University, completing his studies from 2005 to 2008. His expertise includes content marketing, data analytics, and both B2C and B2B marketing strategies, particularly within the SAAS industry. He possesses multiple Google certifications, including Adwords Fundamental, Adwords Search, Display, Google Analytics for Individuals (GAIQ), and Digital Unlocked by Google.
Professional Background
Rahul Gupta has a diverse professional background with experience in various marketing roles. He worked as a Manager - Marketing (Partnerships & Alliances) at KidZania from 2015 to 2016 and as Deputy Manager at Info Edge India Ltd from 2012 to 2013. He also held the position of Marketing Lead at Yatra Online Pvt Ltd from 2017 to 2019 and served as General Manager Marketing at Ferns N Petals Pvt. Ltd from 2019 to 2021. Prior to these roles, he worked as a Relationship Manager at American Express and as Manager at Times of India - Radio Mirchi.
Achievements in Marketing
Rahul Gupta has demonstrated a strong ability to enhance brand visibility and engagement through strategic communication initiatives. His experience spans across various sectors, allowing him to apply his comprehensive skill set in content marketing and data analytics to drive marketing innovations. His focus on maximizing ROI through strategic media planning and agency management has contributed to successful marketing campaigns in his previous roles.