Vartika Verma
About Vartika Verma
Vartika Verma serves as the Sr. Director of Marketing at Gupshup, where she focuses on enhancing customer-centricity and market awareness among marketers. With extensive experience in various marketing roles across multiple industries, she has a strong background in scaling companies in the B2B SaaS, e-commerce, messaging, and fintech sectors.
Work at Gupshup
Vartika Verma serves as the Sr. Director of Marketing at Gupshup, a position she has held since 2022. In this role, she focuses on enhancing marketing strategies and initiatives to align with customer needs and market trends. Her work aims to drive customer-centric approaches within the organization.
Education and Expertise
Vartika Verma studied at Sardar Patel Vidyalaya in New Delhi from 2003 to 2005. She earned a Bachelor of Mass Media with a focus on Advertising and Marketing from KC College, studying from 2005 to 2008. Additionally, she completed a Post Graduate Program in Business Administration and Management at UCLA from 2019 to 2020.
Professional Background
Vartika Verma has extensive experience in marketing across various sectors. She began her career as a Trainee Copy Writer at EuroRSCG in 2007. Over the years, she held significant positions at companies such as Directi, Payoneer, and Hike Messenger, where she served as Director of Product Marketing and CMO at TOTAL by hike. She also worked as Vice President of Global Marketing at yellow.ai from 2019 to 2022.
Achievements in Marketing
Throughout her career, Vartika Verma has contributed to scaling companies in the B2B SaaS, e-commerce, messaging, and fintech domains. She has taken P&L responsibility to support business goals and has published articles aimed at helping marketers become more customer-centric and market-aware.
Personal Interests
In addition to her professional pursuits, Vartika Verma enjoys cooking and painting as personal hobbies. These activities reflect her creative side and provide a balance to her career in marketing.