Lisa Callanan
About Lisa Callanan
Lisa Callanan serves as the Vice President of Strategic Accounts at GutCheck, where she specializes in complex solution selling across various industries including CRM, loyalty, and artificial intelligence. With a strong background in enterprise software sales, she has held multiple leadership roles in sales and account management throughout her career.
Current Role at GutCheck
Lisa Callanan serves as the Vice President of Strategic Accounts at GutCheck, a Toluna Company, since 2024. In this role, she focuses on developing strategic relationships and driving sales initiatives. Her expertise in complex and solution selling enhances the company's ability to cater to diverse client needs across various sectors.
Previous Experience at GutCheck
Prior to her current position, Lisa worked at GutCheck as the Senior Director of Strategic Accounts from 2023 to 2024 and as the Director of Strategic Accounts from 2021 to 2023. During her tenure, she contributed to the growth of the company's strategic account management and helped in refining sales strategies.
Sales Expertise and Background
Lisa specializes in complex and solution selling, particularly in CRM, loyalty, artificial intelligence, CPG, media & entertainment, and pharma sectors. She has a strong background in selling enterprise software solutions to executives in marketing, market intelligence, strategy, and insights, which has been a significant aspect of her career.
Career History in Sales
Lisa has held various sales positions across multiple organizations. She worked as a Senior Account Executive at Clear Channel Radio from 1998 to 1999, as an Executive Client Partner at Market Logic Software from 2016 to 2019, and as VP Sales at BrandMuscle from 2019 to 2020. Her experience includes roles at IXR LLC, Petry Television, and Fox Television, where she consistently demonstrated her sales capabilities.
Educational Background
Lisa studied at DePaul University, where she earned a Bachelor of Science (BSc) in Marketing from 1989 to 1993. Her educational foundation in marketing has supported her extensive career in sales and account management.