Carey Straetz
About Carey Straetz
Carey Straetz serves as the Senior Director of Global Digital Marketing at HackerOne, where he has worked since 2022. With extensive experience in digital marketing and a strong educational background, he has a proven track record of driving growth and fostering collaborative teams.
Work at HackerOne
Carey Straetz has been serving as the Senior Director of Global Digital Marketing at HackerOne since 2022. In this role, Straetz is responsible for overseeing the company's digital marketing strategies on a global scale. The position is remote, allowing for flexibility in managing marketing operations and initiatives. Straetz focuses on driving pipeline growth and market expansion through innovative marketing practices.
Previous Experience in Digital Marketing
Before joining HackerOne, Carey Straetz held several key positions in digital marketing. From 2018 to 2021, Straetz was the Director of Digital Marketing at SurePayroll, where strategic initiatives were implemented to enhance digital presence. Prior to that, Straetz worked at Mode as Head of Demand Generation for one year. Straetz began their career in digital marketing at INSTEC as Senior Manager of Demand Generation Marketing from 2010 to 2013, and later at MISUMI in various roles, including Manager and Senior Manager of Digital Marketing.
Education and Expertise
Carey Straetz holds an MBA in Marketing Management from DePaul University and a BA in English from Northern Illinois University. This educational background provides a strong foundation in both marketing principles and effective communication strategies. Straetz's expertise includes a strategic approach to marketing that emphasizes data analysis and planning, ensuring that marketing initiatives are both innovative and effective.
Marketing Strategies and Achievements
Throughout their career, Carey Straetz has successfully executed global marketing strategies that incorporate OTT/CTV advertising, significantly expanding company reach across various regions, including North America, EMEA, LATAM, and APAC. Straetz has a proven track record of driving substantial pipeline growth and market expansion through innovative marketing operations. This includes a focus on setting pipeline goals and optimizing user experiences to enhance overall marketing effectiveness.
Leadership and Team Development
Carey Straetz fosters a collaborative and innovative work environment, emphasizing mentorship and inspiration within teams. This leadership style aims to motivate team members to achieve ambitious goals and adapt to new tools, technologies, and trends in the marketing landscape. Straetz's commitment to continuous learning ensures that marketing strategies remain relevant and effective in a rapidly changing industry.