Devi Apriyanti Walean
About Devi Apriyanti Walean
Devi Apriyanti Walean is a Customer Relationship Management Specialist at Halodoc ID, where she has worked since 2020. She holds a Bachelor's degree in International ICT Business from Telkom University and has experience in developing CRM strategies and enhancing campaign performance.
Work at Halodoc
Devi Apriyanti Walean holds the position of Customer Relationship Management Specialist at Halodoc ID, where she has been employed since 2020. In this role, she focuses on developing and implementing CRM strategies that enhance customer engagement across various media channels, including push notifications, email, in-app messaging, app inbox, and SMS. Her work aims to improve customer interactions and retention through effective communication and targeted campaigns.
Education and Expertise
Devi Apriyanti Walean earned her Bachelor's degree in International ICT Business from Telkom University, completing her studies from 2014 to 2018. Additionally, she participated in a Summer School Programme at 인하대학교, focusing on Marketing/Marketing Management in 2016. Her educational background provides her with a solid foundation in both technology and marketing, which she applies in her current role in CRM.
Background
Before joining Halodoc, Devi gained experience in various roles within the marketing and customer relationship sectors. She worked as a Campaign Executive at Traveloka from 2019 to 2020, where she was involved in campaign management and execution. Prior to that, she served as a Product Service Innovation Development Intern at Telin (PT Telekomunikasi Indonesia International) for three months in 2019, and as a Marketing and Communication Intern at education ONE - Konsultan Pendidikan Australia in 2017.
Achievements in Campaign Performance
In her current role, Devi focuses on enhancing campaign performance through creative testing and performance analytics. She is responsible for establishing mechanisms to evaluate the effectiveness of campaigns and developing recommendations for improvement. Her analytical skills contribute to optimizing customer engagement strategies and ensuring that campaigns meet their intended goals.