Fara Ruby Addina
About Fara Ruby Addina
Fara Ruby Addina is a Senior Associate UX Writer currently working at Halodoc in Jakarta, Indonesia. She has a background in linguistics and biochemistry, and has held various UX writing positions at companies such as Tokopedia and Ruangguru.
Current Role at Halodoc
Fara Ruby Addina serves as a Senior Associate UX Writer at Halodoc, a position she has held since 2023. In this role, she focuses on crafting user experience copy for the Insurance and Pharmacy Delivery sectors. She works in both Indonesian and English, ensuring that the content is accessible and user-friendly for diverse audiences.
Previous Experience in UX Writing
Prior to her current position, Fara Ruby Addina has accumulated extensive experience in UX writing. She worked at Tokopedia as a UX Writer from 2021 to 2023, contributing to various projects in Jakarta, Indonesia. Before that, she held a similar role at Ruangguru from 2020 to 2021 and at Cakap in 2019. Her experience spans multiple organizations, enhancing her skills in user-centric content creation.
Educational Background
Fara Ruby Addina has a strong educational foundation in linguistics and sciences. She earned a Bachelor of Science in Biochemistry from IPB University, where she studied from 2012 to 2017. Following this, she pursued a Master of Arts in Applied Linguistics at Atma Jaya Catholic University of Indonesia, completing her studies from 2021 to 2023.
Work as a Copywriter
Fara Ruby Addina began her professional journey as a Copywriter at Jobready, where she worked for one year from 2021 to 2022. This role allowed her to develop her skills in crafting clear and engaging content, which she later applied to her UX writing positions.
Personal Interests
Outside of her professional work, Fara Ruby Addina has a passion for Muay Thai, which she practices in her spare time. Additionally, she engages in crafting poetry, reflecting her creative interests beyond the realm of UX writing.