Fredy Pradinata
About Fredy Pradinata
Fredy Pradinata is a Senior Art Director currently working at Halodoc in Jakarta, Indonesia. He has extensive experience in art direction, having previously held positions at Label Ideas & Co and RCTI, and holds a Bachelor's degree in Advertising from Universitas Tarumanagara.
Work at Halodoc
Fredy Pradinata currently serves as a Senior Art Director at Halodoc, a health technology company based in Jakarta, Indonesia. He has been in this role since 2023, contributing to the company's creative direction and visual identity. His position is hybrid, allowing him to work both remotely and on-site. In this capacity, he is responsible for overseeing design projects and collaborating with cross-functional teams to enhance user experience and brand presence.
Previous Experience at Label Ideas & Co
Prior to his current role, Fredy worked at Label Ideas & Co as a Senior Art Director from 2020 to 2023. During his three-year tenure, he played a key role in leading creative projects and managing design teams. Before this position, he was an Art Director at the same company for five months in 2019. His experience at Label Ideas & Co provided him with a solid foundation in art direction and design leadership.
Education and Expertise
Fredy Pradinata earned his Bachelor's degree in Advertising from Universitas Tarumanagara, where he studied from 2010 to 2014. Additionally, he studied Chinese Language at Beihang University for one year from 2015 to 2016. His educational background equips him with a diverse skill set in advertising and language proficiency, enhancing his capabilities in creative roles.
Freelance Graphic Design Experience
Fredy has experience as a Freelance Graphic Designer at RCTI (Rajawali Citra Televisi Indonesia) from 2013 to 2014. During this year-long engagement, he developed various graphic design projects, contributing to the visual content of the television network. This role helped him build a portfolio and gain practical experience in the media industry.