Shashank El
About Shashank El
Shashank El is the Director of Engineering at Halodoc, where he has led the development of key products and scaled a team of over 50 engineers. He has a background in Electronics and Communication Engineering and has held various technical leadership roles in companies such as Happiest Minds Technologies and Cisco.
Work at Halodoc
Shashank El currently serves as the Director of Engineering at Halodoc, a role he has held since 2019. He has played a significant role in scaling the engineering team from a single leader to over 50 high-performance engineers. His leadership includes pioneering the Midwives initiative, a startup within Halodoc that is sponsored by the Bill and Melinda Gates Foundation. He has also led the development of core products, such as a B2C pharma aggregator and a B2B marketplace for distributors. His focus includes implementing internationalization and cross-pollination strategies across various verticals within the organization.
Education and Expertise
Shashank El has a solid educational background in engineering. He studied Electronics and Communication Engineering and earned a Bachelor of Engineering (B.E.) from Visvesvaraya Technological University from 2002 to 2006. Prior to this, he completed a Bachelor of Engineering at PES Institute of Technology during the same period. He also studied at DVS, achieving a Bachelor of Engineering from 2000 to 2002. His expertise includes user acquisition and retention strategies, as well as the development of platform components such as user authentication, notification services, and payment reconciliation.
Previous Work Experience
Before joining Halodoc, Shashank El held several key positions in the technology sector. He worked as a Senior Architect at Happiest Minds Technologies from 2012 to 2018, where he focused on user acquisition and retention strategies using tools like AppsFlyer and CleverTap. Prior to that, he served as a Technical Lead at MindTree from 2006 to 2012. He also gained experience as a Solutions Architect at Cisco from 2014 to 2018. His diverse background in engineering roles has contributed to his current position at Halodoc.
Key Initiatives and Projects
At Halodoc, Shashank El adopted the HOOKED model to address problem statements related to the Midwives initiative. This initiative aims to enhance healthcare delivery through innovative solutions. He has been instrumental in the development of core products that facilitate both consumer and business transactions in the pharmaceutical sector. His work also emphasizes the importance of internationalization and cross-pollination strategies, which aim to enhance the company's reach and effectiveness across different markets.