Albert Zhang
About Albert Zhang
Albert Zhang is a Marketing Analytics Manager currently employed at Handshake since 2021. He has a background in marketing analytics with experience at Nielsen, Demand Local, and other organizations in the San Francisco Bay Area and Greater Chicago Area.
Work at Handshake
Albert Zhang has served as the Marketing Analytics Manager at Handshake since 2021. In this role, he focuses on analyzing marketing data to inform strategic decisions and enhance marketing effectiveness. His work involves utilizing analytics tools to track performance metrics and optimize marketing campaigns. He operates from the San Francisco Bay Area, contributing to Handshake's mission of connecting students with job opportunities.
Previous Experience in Marketing Analytics
Before joining Handshake, Albert Zhang accumulated extensive experience in marketing analytics. He worked at Nielsen as a Marketing Analyst from 2015 to 2020, where he developed insights to drive marketing strategies in the Greater Chicago Area. He later advanced to the position of Manager at Nielsen from 2020 to 2021, overseeing analytics projects. Additionally, he held a Marketing Analytics Intern position at L. International from 2014 to 2015, where he gained practical experience in data analysis.
Internship and Early Career Experience
Albert Zhang's early career includes various internships that laid the groundwork for his expertise in marketing analytics. He interned at Demand Local, Inc. for four months in 2014, where he supported marketing initiatives in the San Francisco Bay Area. He also worked as an Analyst at Ventures at Berkeley for three months in 2014, contributing to project analyses. His role as a Marketing Intern at L. International further enhanced his analytical skills in a practical setting.
Education and Academic Background
Albert Zhang earned a Bachelor of Arts (B.A.) in Economics from the University of California, Berkeley, completing his studies from 2011 to 2015. His academic background provided him with a strong foundation in economic principles and analytical thinking, which he applies in his current role in marketing analytics. This education has been instrumental in shaping his approach to data-driven decision-making in marketing.
Leadership and Organizational Involvement
In addition to his professional roles, Albert Zhang was actively involved in the Intercollegiate Taiwanese American Students Association (ITASA) as the West Coast Conference Finance Chair from 2013 to 2014. In this capacity, he managed financial operations and contributed to organizing events for the organization, demonstrating his leadership skills and commitment to community engagement.