Anieca Ayler
About Anieca Ayler
Anieca Ayler is a Senior Content Designer with a diverse background in project management, copywriting, marketing, and journalism. She is known for her unique writing style and her passion for organization and strategy.
Work at Handshake
Anieca Ayler currently serves as a Senior Content Designer at Handshake, a position she has held since 2021. In this role, she focuses on creating user-centered content that enhances the overall user experience. Her work involves collaborating with cross-functional teams to ensure that content aligns with the company's strategic goals. Ayler's expertise in content design allows her to effectively communicate complex ideas in a clear and engaging manner.
Previous Experience in Content and Project Management
Before joining Handshake, Anieca Ayler accumulated extensive experience in content creation and project management across various organizations. She worked as a Digital Project Manager at VOLTAGE AD from 2017 to 2018, and as a Senior UX Writer at Ibotta, Inc. from 2019 to 2020. Additionally, she held the position of Staff UX Writer at Ibotta, Inc. from 2020 to 2021. Her diverse roles have equipped her with a comprehensive understanding of user experience and content strategy.
Educational Background
Anieca Ayler earned her Bachelor's degree in Journalism, graduating magna cum laude from California Polytechnic State University-San Luis Obispo. She furthered her education by obtaining a User Experience Design Certificate from General Assembly. This combination of formal education in journalism and specialized training in UX design has shaped her approach to content design, emphasizing clarity and user engagement.
Writing Style and Approach
Anieca Ayler is recognized for her distinctive writing style, often referred to as an 'em-dash evangelist' and a 'hyphen-overuser.' She emphasizes attention to detail and clarity in her writing. Describing herself as a 'word witch,' Ayler adopts a creative and human-centered approach to content design. Her passion for organization and strategy is evident in her work, where she balances leadership with active listening to foster collaboration.
Freelance Writing and Additional Roles
In addition to her role at Handshake, Anieca Ayler has been a Freelance Writer at MDASH LLC since 2014. This long-term freelance engagement allows her to explore various writing projects while applying her content design skills. Her previous positions, including Marketing Manager at Starwood Hotels & Resorts and Account Manager & Content Strategist at VOCO Creative, further demonstrate her versatility and breadth of experience in the content and marketing fields.