B Astrella
About B Astrella
B Astrella is a Senior Director of Product Management at Handshake, focusing on core experience. With a background in Computer Science and English, Astrella has held various leadership roles in product management at companies such as Clef, Coinbase, and Twitter.
Current Role at Handshake
B Astrella serves as the Senior Director of Product Management for Core Experience at Handshake. In this role, which began in 2023, Astrella focuses on enhancing the user experience and product offerings within the organization. The position emphasizes leadership in product management, leveraging extensive experience to drive strategic initiatives that align with consumer and enterprise needs.
Previous Experience at Clef
Prior to joining Handshake, B Astrella co-founded Clef and served as its CEO from 2012 to 2017. During this five-year tenure in the San Francisco Bay Area, Astrella was instrumental in developing innovative solutions aimed at improving digital security and user authentication. This experience laid a strong foundation for future roles in product management.
Career at Coinbase and Twitter
B Astrella worked at Coinbase as a Product Manager focusing on Identity from 2018 to 2019. Following this, Astrella held multiple roles at Twitter, including Director of Product Management for Tweets, Profiles, and Conversations from 2021 to 2022, and Group Product Manager for Platform Manipulation and Account Health from 2020 to 2021. These positions involved overseeing product strategies and enhancing user engagement on the platform.
Educational Background
B Astrella graduated from Pomona College, where they studied Computer Science and English. This educational background provides a unique perspective in product management, combining technical knowledge with strong communication skills. The dual focus on these disciplines supports a comprehensive approach to product development and team leadership.
Experience in Product Management
B Astrella has extensive experience in product management, having held various roles across multiple organizations. This includes positions at Twilio Inc. as Senior Product Manager for Account Security and at Adobe Systems as a Mobile Engineer. Astrella's career reflects a commitment to building high-functioning product teams and developing customer-focused strategies.