Brinton Botkin
About Brinton Botkin
Brinton Botkin is a Senior Content Marketing Manager with extensive experience in content creation and marketing across various platforms. She has held positions at notable companies such as Hearst Magazines, POPSUGAR, and Handshake, where she has contributed to diverse content areas including social media, blogs, and video production.
Current Role at Handshake
Brinton Botkin serves as the Senior Content Marketing Manager at Handshake, a position she has held since 2022. In this role, she oversees various content marketing initiatives, focusing on enhancing brand visibility and engagement. Her responsibilities include managing content strategies across multiple platforms, including social media, blogs, and video production. Brinton's experience in content marketing allows her to contribute effectively to Handshake's mission and outreach efforts.
Previous Experience at Handshake
Before her current role, Brinton held several positions at Handshake, including Editorial & Content Marketing Manager and Social & Editorial Manager. As Social & Editorial Manager from 2019 to 2022, she played a key role in shaping the company's content strategy and execution. Her early contributions as a consumer content hire involved a broad spectrum of content areas, including SEO, live events, and press relations.
Work History at POPSUGAR
Brinton Botkin worked at POPSUGAR in various capacities from 2014 to 2018. She started as a Network Editorial Assistant, where she supported editorial operations. Later, she served as Editor for Trending and Viral Features, where she authored thousands of stories, demonstrating her ability to produce high-volume content. Additionally, she hosted two weekly Instagram series, showcasing her expertise in social media engagement and content creation.
Educational Background
Brinton studied at the University of California, Davis, where she earned a Bachelor of Arts (B.A.) in English Language and Literature/Letters from 2011 to 2014. Her academic background has equipped her with strong writing and analytical skills, which she applies in her content marketing roles.
Contributions to Other Publications
In addition to her work at Handshake and POPSUGAR, Brinton has contributed to various other publications. She worked as a Fashion & Beauty Contributor at Bustle for one month in 2014 and served as a Style Guru at College Fashionista for four months in 2012. These roles further developed her expertise in content creation and editorial processes.