Dallas Davidson
About Dallas Davidson
Dallas Davidson serves as the Senior Director of Demand Generation at Handshake, where he has successfully launched features that significantly increased upsell opportunities. With a background in marketing and extensive experience at companies like Google and Coursera, he has a proven track record in driving demand generation strategies.
Work at Handshake
Dallas Davidson serves as the Senior Director of Demand Generation at Handshake since 2023. In this role, he has launched an in-product chat feature for freemium users, resulting in over 400 upsell meetings and generating a significant sales pipeline. He established a cross-functional group focused on developing a 0-1 strategy for product-led upsell. Additionally, he created a self-serve demo to enhance consideration for premium solutions, contributing to a substantial pipeline. Under his leadership, the demand generation team achieved a 166% growth in monthly sales qualified opportunities.
Previous Experience at Google
Before joining Handshake, Dallas Davidson worked at Google as the Head of Demand Generation for Google Cloud from 2017 to 2019. In this position, he was responsible for leading demand generation initiatives, contributing to the growth of Google Cloud's market presence. His tenure at Google was marked by a focus on strategic marketing efforts within the cloud computing sector.
Career at Coursera
Dallas Davidson was the Director of Enterprise Demand Marketing at Coursera from 2019 to 2023. During his four years at Coursera, he played a crucial role in developing marketing strategies aimed at enterprise clients. His efforts contributed to enhancing Coursera's visibility and engagement in the education technology market.
Educational Background
Dallas Davidson studied at the University of California, Berkeley, where he earned a Professional Certificate in Marketing & Integrated Marketing Communications. He also holds a Bachelor of Arts in English from Santa Clara University. His educational background provides a strong foundation for his career in demand generation and marketing.
Early Career Experience
Dallas Davidson began his career in marketing at Accruent as Manager of Marketing Communications from 2006 to 2010. He then served as Senior Manager of Marketing at Steelwedge Software for one year. Following that, he held the position of Director of Demand Generation & Marketing Operations at Vidyo from 2011 to 2015, and later served as Senior Director of Growth Marketing at Origami Logic from 2015 to 2017. These roles contributed to his extensive experience in demand generation and marketing operations.