Edwin Zee
About Edwin Zee
Edwin Zee is a Senior Manager of Marketing Analytics with extensive experience in digital marketing metrics and data architecture. He has worked at several notable companies, including Databricks, Zendesk, and Ubisoft, and currently holds a position at Handshake.
Current Role at Handshake
Edwin Zee serves as the Senior Manager of Marketing Analytics at Handshake since 2023. In this role, he utilizes his expertise in data architecture and visualization to enhance marketing strategies. His responsibilities include overseeing marketing analytics initiatives and ensuring data-driven decision-making processes within the organization. The position is remote and based in San Francisco, California.
Previous Experience at Databricks
Prior to his current role, Edwin worked at Databricks as Senior Manager of Marketing Analytics from 2021 to 2023. He transformed digital marketing metrics reporting by architecting a digital data source that integrated advertising platform metrics with Salesforce lead and pipeline numbers. This initiative improved the accuracy and efficiency of marketing analytics within the company.
Career at Zendesk
Edwin held multiple positions at Zendesk, including Manager of Marketing Analytics and Senior Marketing Data Strategist, from 2016 to 2021. He developed an in-house marketing attribution model from the ground up and managed a global team based in Dublin, Ireland. His focus included website experimentation, SEO, and pipeline forecasting, contributing to the overall effectiveness of marketing efforts.
Educational Background
Edwin obtained a Bachelor of Arts degree in Film and Mass Communications from the University of California, Berkeley, where he studied from 2004 to 2008. His education provided a foundation for his analytical skills and understanding of communication, which he has applied throughout his career in marketing analytics.
Freelance Work and Personal Interests
In addition to his primary roles, Edwin freelances for Put This On, collaborating with editor Derek Guy. He also writes a Substack newsletter titled 'Take It Easy'. Outside of his professional commitments, he enjoys birdwatching, hiking, and spending time with family. He has also performed improvised comedic PowerPoint presentations as a side activity.