Heidi Hagberg
About Heidi Hagberg
Heidi Hagberg serves as the Head of Communications at Handshake, having previously held various communication roles at GoFundMe and other organizations. She specializes in media relations and creative storytelling, with a strong commitment to community and environmental initiatives.
Current Role at Handshake
Heidi Hagberg serves as the Head of Communications at Handshake, a position she has held since 2024. In this role, she is responsible for developing and implementing communication strategies that align with the company's goals. Her focus includes enhancing brand visibility and engaging with various stakeholders to promote Handshake's mission.
Previous Experience at GoFundMe
Heidi Hagberg has extensive experience at GoFundMe, where she held multiple roles. She worked as Communications Manager from 2018 to 2019, then progressed to Senior Communications Manager from 2020 to 2022, and later became the Director of Corporate Communications from 2022 to 2023. During her time at GoFundMe, she managed communication strategies and initiatives that supported the company's growth and community engagement.
Background in Public Relations
Heidi Hagberg has a solid foundation in public relations, having worked at various agencies. She was an Account Executive at Edelman from 2015 to 2016 and at The OutCast Agency from 2016 to 2018. Additionally, she began her career as a Public Relations Intern at SELF MAGAZINE in 2011. Her roles involved managing client communications and developing media strategies.
Education and Expertise
Heidi Hagberg holds a Bachelor of Science Degree in Broadcast Journalism and Public Relations and Advertising from North Dakota State University. She also studied Communication and Media Studies at New York University. Her educational background supports her specialization in media relations and creative storytelling, where she focuses on uncovering narratives through data mining and customer stories.
Community Involvement and Volunteer Work
Outside of her professional career, Heidi Hagberg is passionate about community and environmental initiatives. She supports Friends of the Urban Forest, contributing to efforts aimed at enhancing San Francisco's green spaces and addressing climate change. Additionally, she volunteers as a tour guide with San Francisco City Guides, helping to preserve and share the city's history.