Liz Savage
About Liz Savage
Liz Savage is the Director of Product Marketing at Handshake, where she has worked since 2022. With a strong background in marketing and a focus on data-driven decision-making, she has held various roles in notable companies, including Indeed.com and National Instruments.
Work at Handshake
Liz Savage serves as the Director of Product Marketing at Handshake, a position she has held since 2022. In this role, she focuses on developing and executing comprehensive go-to-market strategies. Her responsibilities include crafting differentiated messaging frameworks that leverage deep product knowledge and target audience research. Savage's data-driven approach to decision-making reflects her adaptability in addressing challenges within the marketing landscape.
Previous Experience in Marketing
Before joining Handshake, Liz Savage accumulated extensive experience in product marketing. She worked at Indeed.com as Director of Product Marketing from 2016 to 2022. Prior to that, she held various roles at National Instruments, including Integrated Marketing Manager and Senior Sales and Channel Enablement Manager. Her career has involved creating a variety of marketing and sales artifacts, such as sizzle videos and product GIFs, showcasing her diverse skill set in the marketing domain.
Education and Expertise
Liz Savage earned her Bachelor of Science degree in Advertising and Public Relations from The University of Texas at Austin, where she double majored in the respective fields from 2002 to 2006. Her educational background provides a strong foundation for her marketing expertise, particularly in crafting effective messaging and conducting audience research. This academic experience complements her professional roles in developing strategic marketing initiatives.
Coaching and Sports Involvement
In addition to her professional career, Liz Savage is actively involved in sports, particularly volleyball, where she takes on coaching responsibilities. Her enthusiasm for sports extends to golf, indicating a commitment to team activities and physical fitness. This involvement in sports reflects her leadership skills and ability to work collaboratively with others.
Entrepreneurial Ventures
Liz Savage owns a small business in Austin, Texas, which highlights her entrepreneurial skills alongside her corporate career. This venture demonstrates her ability to apply her marketing expertise in a business context, showcasing her versatility and commitment to professional growth.