Mike Liranzo
About Mike Liranzo
Mike Liranzo is a Senior Director of Sales Development with over 12 years of experience in SaaS sales, specializing in the development of high-performing sales development representative teams. He has held various roles in notable companies, including Databricks and Handshake, and is dedicated to strategic planning and global demand generation.
Current Role at Handshake
Mike Liranzo serves as the Senior Director of Sales Development at Handshake, a position he has held since 2023. In this role, he focuses on developing and implementing strategies to enhance lead generation and pipeline performance. His expertise lies in creating best-in-class Sales Development Representative (SDR) teams, ensuring that the organization meets and exceeds its sales targets.
Previous Experience in Sales Development
Prior to joining Handshake, Mike Liranzo held several significant roles in sales development across various companies. He worked at Databricks as Director of Global Sales Development from 2019 to 2021 and as Senior Manager, Global Sales Development from 2017 to 2019. His experience at Databricks contributed to his understanding of innovative sales strategies and pipeline management.
Career Background in SaaS Sales
Mike Liranzo has over 12 years of experience in SaaS sales, focusing on innovative technologies and creative go-to-market strategies. His career includes positions at notable companies such as Box, Inc., where he was a Business Account Representative, and Platfora, where he served as both Account Executive and Director of Inside Sales. His diverse background in sales roles has equipped him with a comprehensive understanding of the SaaS landscape.
Educational Background
Mike Liranzo studied at San Jose State University, where he earned a Bachelor of Science degree in Criminal Justice with a minor in Psychology. His academic journey spanned from 2000 to 2005, providing him with a foundational understanding of human behavior and organizational dynamics, which he applies in his professional roles.
Leadership and Team Development
Mike Liranzo is passionate about building leaders within organizations that prioritize their products and people. He emphasizes the importance of cross-functional and international collaboration to achieve global demand generation strategies. His focus on leadership development contributes to creating effective and motivated sales teams.