Odell Mc Farland Iv
About Odell Mc Farland Iv
Odell McFarland IV is a Mid Market Customer Success Manager at Handshake, where he leverages market research to improve product adoption and customer engagement. He has a background in marketing and international business, with previous roles at PatientPop Inc. and Wintrust Financial Corporation.
Current Role at Handshake
Odell Mc Farland IV serves as a Mid-Market Customer Success Manager at Handshake, a position he has held since 2022 in Los Angeles, California. In this role, he utilizes market research to enhance the company's market presence and increase product adoption. He collaborates across teams to boost customer engagement and identify potential target markets, leveraging his experience in SaaS to evaluate analytics and develop tailored marketing strategies.
Previous Experience at PatientPop Inc.
Prior to joining Handshake, Odell Mc Farland IV worked at PatientPop Inc. in various roles. He served as a Customer Success Manager from 2021 to 2022, focusing on customer engagement and satisfaction. Before that, he held the position of Implementation Project Manager from 2019 to 2021, where he managed project implementations. Additionally, he worked as a Digital Marketing Associate for a brief period in 2019, contributing to marketing initiatives.
Educational Background
Odell Mc Farland IV studied at Grand Valley State University, where he earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing and International Business from 2013 to 2017. He also participated in a Study Abroad Program at CETT_UB, focusing on International Business and Marketing of Services in 2016. His educational background provides a solid foundation for his roles in customer success and marketing.
Career Development and Skills
Throughout his career, Odell Mc Farland IV has developed a diverse skill set. He has experience in customer success management, digital marketing, and project management. His roles have involved utilizing market research, collaborating across teams, and applying analytics to create customized marketing strategies. His background in SaaS enhances his ability to evaluate customer data effectively.
Athletic Involvement at Grand Valley State University
During his time at Grand Valley State University, Odell Mc Farland IV was also a Track and Field Athlete from 2013 to 2017. This involvement reflects his commitment to teamwork and discipline, qualities that are beneficial in his professional roles.