Katherine Schmidt
About Katherine Schmidt
Katherine Schmidt is an Associate Creative Director with experience in marketing campaigns for outdoor and environmental organizations. She has a background in communication arts and has worked with various clients in tourism, hospitality, and creative projects.
Current Role at Hanson Dodge
Katherine Schmidt serves as the Associate Creative Director at Hanson Dodge, a position she has held since 2021. In this role, she contributes to the creative direction of various marketing initiatives, focusing on delivering impactful campaigns for clients. Her experience at Hanson Dodge spans several years, having previously worked as a copywriter and senior copywriter from 2018 to 2021, and as an account executive and senior account executive from 2015 to 2018.
Education and Expertise
Katherine Schmidt studied at the Milwaukee Institute of Art & Design, where she has pursued continuing education since 2018. She also earned a Bachelor of Arts degree from the University of Wisconsin-Madison, focusing on communication arts, political science, and European studies from 2010 to 2013. Additionally, she studied photography and history at the University of Westminster for 11 months in 2013.
Professional Background
Katherine Schmidt has a diverse professional background that includes roles in marketing, creative direction, and photography. Prior to her current position, she worked at the UW-Madison Department of Molecular Pharmacology as a webmaster and administrative assistant for nine months in 2013-2014. She also served as an event photographer for Harley-Davidson Motor Company for one month in 2013 and completed a marketing and public relations internship at the Madison Museum of Contemporary Art for four months in 2014.
Marketing Campaign Contributions
Katherine Schmidt has contributed to marketing campaigns for various outdoor and environmental organizations, including the Outdoor Industry Association and Ocean Conservancy. Her creative direction experience extends to tourism and hospitality brands, such as Grand America Hotel & Resorts and Sun Valley Resort. Additionally, she has worked on projects for clients like KEEN and NOW Foods, showcasing her versatility in the creative field.