Amanda Oswald
About Amanda Oswald
Amanda Oswald serves as the Licensing Lead at Harley-Davidson Motor Company, bringing extensive experience in licensing and branding from various industries. She has previously held positions at Randa Accessories, Yelp, and Agentry PR, and holds a Bachelor of Science in Fashion Merchandising and Public Relations from Kent State University.
Current Role at Harley-Davidson
Amanda Oswald serves as the Licensing Lead at Harley-Davidson Motor Company, a position she has held since 2020. Based in Milwaukee, Wisconsin, she is responsible for overseeing licensing initiatives that align with the brand's identity and market strategy. Her role involves collaborating with various teams to enhance brand visibility and consumer engagement through effective licensing practices.
Previous Experience in Licensing
Prior to her current role, Amanda Oswald worked at Randa Accessories for several years, where she progressed through various positions including Licensing Manager and Senior Licensing Manager. Her tenure at Randa Accessories spanned from 2016 to 2020, during which she developed expertise in licensing and branding strategies across different sectors. This experience provided her with a solid foundation in managing licensing agreements and brand partnerships.
Educational Background in Fashion and Public Relations
Amanda Oswald earned her Bachelor of Science (B.S.) degree from Kent State University, where she studied Fashion Merchandising, Public Relations, and Fashion Media. Her education spanned from 2011 to 2015, equipping her with essential skills and knowledge relevant to her career in licensing and branding. This academic background supports her understanding of market trends and consumer behavior.
Diverse Work History in Public Relations and Marketing
Amanda has a diverse work history that includes roles in public relations and marketing. She interned at Agentry PR and Kent Displays, gaining valuable insights into the public relations field. Additionally, she worked as an Account Executive at Yelp and held various positions at francesca’s® and A Magazine, where she honed her skills in communication and brand management. This varied experience contributes to her unique perspective on brand building.
Passion for Licensing and Branding Strategies
Amanda Oswald has a strong passion for connecting companies to their consumers through effective licensing and branding strategies. Her cross-industry experience allows her to approach brand building with a comprehensive understanding of market dynamics. She aims to leverage her expertise to create impactful licensing solutions that resonate with target audiences.