Andrew Cochrane
About Andrew Cochrane
Andrew Cochrane serves as the Lead Sales for Parts, Accessories, and General Merchandise at Harley-Davidson Motor Company, where he has worked since 2017. He holds a Bachelor's Degree in Business Administration and Management from The University of Huddersfield and has extensive experience in account management and sales across various companies.
Current Role at Harley-Davidson
Andrew Cochrane serves as the Lead Sales for PAM (Parts, Accessories, and General Merchandise) at Harley-Davidson Motor Company. He has held this position since 2017, contributing to the company's operations in Oxford, United Kingdom. In this role, he is responsible for managing sales strategies and programs related to parts and accessories, ensuring alignment with corporate objectives.
Education and Qualifications
Andrew Cochrane studied Business Administration and Management at The University of Huddersfield, where he earned a Bachelor’s Degree from 1997 to 2000. His foundational education includes attending Prior Park from 1986 to 1991 and Shapwick from 1991 to 1994, providing him with a comprehensive educational background that supports his career in sales and management.
Previous Work Experience
Before joining Harley-Davidson, Andrew Cochrane held various positions in sales and account management. He worked as a National Account Manager at REL Field Marketing from 2011 to 2015 and as a Client Service Manager at Retail Marketing Group from 2015 to 2016. Additionally, he briefly served as a Senior Account Manager at Ignite UK in 2017. His diverse experience in these roles has equipped him with strong skills in customer service and relationship management.
Sales Achievements and Contributions
Throughout his career, Andrew Cochrane has achieved notable sales milestones. He increased sales by 7% through product launches at key events and generated net revenues of €56M, exceeding a target of €55M by implementing effective sales strategies. He also boosted sales revenues by 300% with a new accessories wall program among 65 dealers in South-west Europe, demonstrating his impact on business growth.
Strategic Initiatives and Market Development
Andrew has led the development and execution of annual sales programs for large-scale retailers and wholesale dealers in South-west Europe. He directed account management strategies and implemented merchandising campaigns across multiple brand stores, enhancing brand visibility and optimizing sales. His efforts in developing monthly reporting and sales tools have accelerated growth across markets in Italy, Spain, the UK, and France.