Antonio Carlos Cantero

Managing Director Latin America @ Harley-Davidson

About Antonio Carlos Cantero

Antonio Carlos Cantero serves as the Managing Director for Latin America at Harley-Davidson Motor Company, a position he has held since 2018. With a background in dealer development and engineering, he has extensive experience in the automotive industry across both the United States and Brazil.

Current Role at Harley-Davidson

Antonio Carlos Cantero serves as the Managing Director for Latin America at Harley-Davidson Motor Company. He has held this position since 2018, contributing to the company's operations from Milwaukee, Wisconsin. In this role, he oversees strategic initiatives and market development within the Latin American region.

Previous Experience at Harley-Davidson

Prior to his current position, Cantero held multiple roles at Harley-Davidson Motor Company. He worked as the Director of Retail Development from 2014 to 2015 and as the Learning and Development Manager from 2013 to 2014. His experience in these roles involved enhancing retail strategies and implementing learning initiatives within the organization.

Experience at Toyota Do Brasil

Cantero worked at Toyota Do Brasil as the Dealer Development and Sales Training Manager from 2004 to 2010. His responsibilities included developing dealer networks and conducting sales training programs, which contributed to the overall performance of the dealership operations in Brazil.

Background in Engineering and General Motors

Before his tenure at Toyota, Cantero worked at General Motors as a Dealer Development Supervisor from 2000 to 2004. His role focused on dealer development strategies. Additionally, he has a background in engineering, having served as a Plant Engineering Supervisor at Visteon Corporation from 1996 to 2000.

Education and Professional Development

Antonio Carlos Cantero studied at The University Center of Fei from 1991 to 1996. His educational background laid the foundation for his career in engineering and management, equipping him with the skills necessary for his various roles in the automotive industry.

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