Arrick Maurice
About Arrick Maurice
Arrick Maurice serves as the GM of Global Brand Marketing at Harley-Davidson Motor Company, bringing extensive experience in brand strategy and marketing leadership from previous roles at companies such as Ducati, Ferrari, and Rivian.
Current Role at Harley-Davidson
Arrick Maurice serves as the General Manager of Global Brand Marketing at Harley-Davidson Motor Company. He has held this position since 2021, working from Los Angeles, California. In this role, he focuses on building and enhancing the brand's image and market presence, leveraging his extensive experience in brand strategy and marketing leadership.
Previous Experience in Marketing Leadership
Prior to his current role, Arrick Maurice held several significant positions in the automotive and creative industries. He was the Marketing Director at Ducati North America from 2013 to 2015 and later at Ferrari from 2015 to 2017. His experience includes overseeing brand initiatives and marketing strategies that align with premium brand positioning.
Creative Background and Transition to Marketing
Arrick Maurice transitioned from a creative background to a strategic marketing leadership role. He began his career as a Creative Director at Arrick Maurice Creative from 2004 to 2010 and worked as a Graphic Designer at Luquire George Andrews from 2004 to 2006. His creative experience laid the foundation for his later roles in marketing and brand management.
Education and Qualifications
Arrick Maurice studied at the University of North Carolina at Charlotte, where he earned a Bachelor of Fine Arts (BFA) degree in Art. His educational background supports his expertise in both creative and strategic aspects of marketing, contributing to his effectiveness in brand development.
Entrepreneurial Ventures
In addition to his corporate roles, Arrick Maurice founded and served as CEO of Vervepool from 2017 to 2020. This venture allowed him to further explore brand marketing and engagement strategies, enhancing his understanding of the industry and his ability to build premium brands.