Brandon Peters
About Brandon Peters
Brandon Peters serves as the Director of Operations at Harley-Davidson Motor Company, a position he has held since 2022 in Denver, Colorado. He has a robust background in global category management and merchandising, with previous roles at Nike and The North Face, among others.
Director of Operations at Harley-Davidson
Brandon Peters has served as the Director of Operations at Harley-Davidson Motor Company since 2022. Based in Denver, Colorado, he has focused on optimizing operations within the company. His role involves enhancing efficiency and productivity, contributing to the overall operational success of the organization.
Previous Roles at Nike
Before joining Harley-Davidson, Brandon Peters held several positions at Nike, spanning over a decade. He served as Strategy and Operations Director for Global Equipment for seven months in 2018. Prior to that, he worked as Product Line Manager for Young Athletes Apparel from 2006 to 2008, and as Product Director for Global Field Sports Apparel from 2014 to 2018. His experience also includes roles as Merchandising Manager and Director for various segments, including North America Men's Athletic Training and Greater China.
Experience at The North Face and LifeLabs Design
Brandon Peters worked as Senior Director of Global Category Management - Mountain Sports at The North Face from 2019 to 2021. Following this, he served as Chief Product Officer at LifeLabs Design, Inc. from 2021 to 2022. His tenure in these roles contributed to his extensive knowledge in global category management, particularly in the mountain sports sector.
Educational Background
Brandon Peters earned his MBA from the University of Michigan's Stephen M. Ross School of Business, where he studied Marketing and General Management. He also holds a BBA in Marketing from The University of Texas at Austin's Red McCombs School of Business. His educational background supports his diverse skill set in strategic planning and product management.
Financial Analysis Experience
Prior to his extensive career in the sports apparel industry, Brandon Peters worked as a Financial Analyst at Goldman, Sachs & Co. from 2000 to 2004. This experience provided him with a strong foundation in financial analysis, which he has applied throughout his career in various roles across different companies.