Brian Martin
About Brian Martin
Brian Martin is a Manager of Dealer Operations Consulting at Harley-Davidson Motor Company, specializing in financial analysis and inventory management within the automotive and motorcycle retail sectors. He has extensive experience in various managerial roles at General Motors and Harley-Davidson, with a strong focus on operational efficiency and customer satisfaction.
Current Role at Harley-Davidson
Brian Martin serves as the Manager of Dealer Operations Consulting for the U.S. at Harley-Davidson Motor Company. He has held this position since 2018 and is based in Milwaukee, Wisconsin. In this role, he focuses on enhancing operational efficiency and customer satisfaction through process development and implementation. His expertise in financial analysis and inventory management is instrumental in driving the company's dealer operations.
Previous Experience at General Motors
Brian Martin has a substantial background with General Motors, where he held various positions over a span of several years. His roles included District Service Manager in Roanoke, VA, District Sales Manager in New York and Virginia, and Chevrolet Regional Car Manager in Detroit, MI. He also served as Chevrolet Regional Truck Manager and Chevrolet Regional Distribution Manager. His experience at General Motors provided him with a strong foundation in sales, service, and operational management.
Education and Expertise
Brian Martin earned a Bachelor of Business Administration (B.B.A.) in Business Administration and Management from Ferris State University. He furthered his education at the National Automobile Dealers Association (N.A.D.A.), completing a one-year program in Retail Administration, Sales, Service, Parts, and Accessories, which is equivalent to an MBA. His educational background supports his specialization in financial analysis and inventory management within the motorcycle and automotive retail sectors.
Focus on Business Performance
In his professional roles, Brian Martin emphasizes cost controls and marketing strategies to enhance business performance. His approach includes developing lead generation strategies that align with operational goals. This focus on efficiency and customer satisfaction solutions has been a consistent theme throughout his career, particularly in his current role at Harley-Davidson.
Tenure at Harley-Davidson
Before his current position, Brian Martin worked at Harley-Davidson Motor Company as Manager for California, Nevada, and Oregon from 2008 to 2018. During this ten-year tenure in Sacramento, California, he contributed to the company's dealer operations and developed strategies to improve market performance in those regions.