Bruce Cory
About Bruce Cory
Bruce Cory serves as a Service Manager and General Manager at Harley-Davidson Motor Company, where he has worked for over two decades. He is also a member of the Sons of Armageddon Motorcycle Club, actively participating in its community initiatives and support efforts for bikers.
Work at Harley-Davidson
Bruce Cory has worked at Harley-Davidson Motor Company for a total of 35 years, holding various positions throughout his career. He began his tenure as a parts and service advisor and technician from 1974 to 1985, gaining experience in Rapid City, SD, San Diego, CA, and Abilene, TX. He then served as Warranty Manager from 1985 to 2000, working in locations including Abilene, TX, Belton, MO, York, ME, and Myrtle Beach, SC. Since 2000, he has held the position of Service Manager and General Manager in Charleston, SC, Easthampton, MA, Pawtucket, RI, and Dartmouth, MA.
Education and Expertise
Bruce Cory studied at Stevens High in Rapid City, South Dakota, from 1974 to 1977. He furthered his education at Harley-Davidson University from 2003 to 2007, where he focused on Harley-Davidson Dealership Management. He achieved certifications as a Service Writer, Warranty Manager, and Service Manager, enhancing his expertise in dealership operations and service management.
Involvement with Sons of Armageddon Motorcycle Club
Since 2012, Bruce Cory has been actively involved with the Sons of Armageddon Motorcycle Club. His contributions focus on supporting bikers and fostering a sense of brotherhood among members. He plays a role in the club's educational initiatives, communication strategies, and political action efforts within the motorcycle community. Additionally, he participates in community charitable events and strategic planning initiatives for the club.
Career Progression
Bruce Cory's career at Harley-Davidson reflects a steady progression through various roles. Starting as a technician and advisor, he developed his skills over 11 years before transitioning to the Warranty Manager position for 15 years. His extensive experience led him to his current role as Service Manager and General Manager, where he has been for over 24 years, demonstrating a long-term commitment to the company and its values.