Caitlyn Denham
About Caitlyn Denham
Caitlyn Denham is a Marketing Manager at Harley-Davidson Motor Company, where she oversees marketing plans for multiple dealerships in Northern California. She has extensive experience in event management and marketing, having held various roles in organizations such as GlobalFluency and Power Crunch.
Current Role at Harley-Davidson
Caitlyn Denham serves as the Marketing Manager at Harley-Davidson Motor Company, a position she has held since 2018. In this role, she manages marketing plans for three Harley-Davidson locations in Northern California: San Jose H-D, San Francisco H-D, and Alcatraz H-D. Her responsibilities include overseeing the marketing budget, analyzing promotion results to assess effectiveness, and coordinating the development and implementation of marketing strategies. Denham also plans and executes weekly and monthly events for each dealership, managing all aspects from start to finish.
Previous Experience in Marketing and Public Relations
Before joining Harley-Davidson, Caitlyn Denham accumulated diverse experience in marketing and public relations. She worked at GlobalFluency as a Marketing and Public Relations Coordinator from 2015 to 2017. Additionally, she held positions at Power Crunch, first as Bay Area Event Manager and later as District Marketing Manager in 2018. Denham also served as Social Media Manager and Intern at San Jose State University in 2015, where she developed skills in social media strategy and engagement.
Education and Academic Background
Caitlyn Denham studied at San Jose State University, where she earned a Bachelor of Arts (B.A.) degree from 2014 to 2016. Prior to that, she attended the University of the Pacific from 2010 to 2012. Denham completed her high school education at Los Gatos High School, graduating in 2010. Her academic background has provided her with a solid foundation in marketing principles and strategies.
Community Engagement and Partnerships
In her current role, Caitlyn Denham emphasizes community engagement by working with local businesses to cross-partner on events through the Community Partners Program. She develops and maintains community and brand partnerships, which are integral to her marketing strategy. Denham's expertise includes directing and coordinating the production of advertising and promotional announcements, ensuring effective communication and outreach.
Skills and Expertise in Marketing
Caitlyn Denham possesses expertise in coordinating marketing, advertising, and public relations activities across multiple dealerships. Her skills include managing marketing budgets, analyzing promotional effectiveness, and negotiating contract terms for events. Denham has a comprehensive understanding of obtaining third-party insurance policies and is adept at producing press releases and direct mailings to enhance brand visibility.