Caspar Morton
About Caspar Morton
Caspar Morton is an Ecommerce Manager with extensive experience in digital marketing and eCommerce management across various industries. He has held significant roles at notable companies such as Harley-Davidson, JACOBS DOUWE EGBERTS, and Nike, specializing in areas like website conversion optimization and social media marketing.
Current Role at Harley-Davidson
Caspar Morton serves as the Ecommerce Manager at Harley-Davidson Motor Company since 2021. In this role, he focuses on enhancing the company's online retail presence and optimizing the digital shopping experience for customers in Europe. His responsibilities include overseeing the eCommerce strategy and ensuring effective execution of online sales initiatives.
Previous Experience in Ecommerce Management
Caspar Morton has extensive experience in ecommerce management, having held various positions at notable companies. He worked at Brooks Running as Ecommerce Manager from 2017 to 2020, and prior to that, he was the Head of Ecommerce at ASICS Corporation for one year. His career also includes a significant tenure at adidas group as an eCommerce Manager from 2008 to 2011, where he contributed to the company's online sales strategies.
Digital Marketing and Strategy Expertise
Caspar Morton has a strong background in digital marketing, particularly in the areas of social media marketing and website conversion optimization. He has developed skills in managing paid media campaigns across various platforms, including search, CPC, and CPA. His expertise extends to CRM development and email marketing, which are critical components of effective digital retail strategies.
Educational Background
Caspar Morton studied at the University of Plymouth, where he earned a BA Hons in Business Studies from 1992 to 1996. This educational foundation has supported his career in ecommerce and digital marketing, providing him with the necessary knowledge and skills to excel in various roles across different industries.
Diverse Career History
Caspar Morton's career spans over two decades, with experience in both B2B and B2C sectors. He has held roles at several prominent companies, including Nike, Philips, and TOMS. His early career included positions such as Senior Business Analyst at Nike and Global Search and Affiliate Manager at Philips, showcasing his versatility and adaptability in the digital landscape.