Daniel Geppert
About Daniel Geppert
Daniel Geppert serves as the Manager for Marketing and Business Development at Harley-Davidson Motor Company, where he has worked for 17 years. He has a background in business and marketing, with experience in event management and a focus on enhancing brand visibility through strategic marketing initiatives.
Current Role at Harley-Davidson
Daniel Geppert currently holds the position of Manager für Marketing und Geschäftsentwicklung at Harley-Davidson Motor Company. He has been in this role since 2007, contributing to the company's marketing and business development efforts for 17 years. His responsibilities include developing marketing strategies that align with the company's goals and enhancing brand visibility.
Previous Experience at Harley-Davidson
Daniel Geppert has extensive experience at Harley-Davidson Motor Company, having worked in various roles since 1998. He served as Servicemanager from 1998 to 2007 for 9 years, followed by a position as Event-Manager from 2009 to 2016 for 7 years. His roles have provided him with a comprehensive understanding of the company's operations and customer engagement strategies.
Education and Expertise
Daniel Geppert has a solid educational background in business and marketing. He studied at Harley-Davidson Universita, achieving a degree in Business, Management, Marketing und verbundene unterstützende Dienste from 2007 to 2013. Additionally, he completed studies in Eventmanagement at Business Akademie in 2016 and pursued Marketing Manager/digital marketing at SDA Bocconi. He also studied Digitale Kommunikation und Medien/Multimedien at Wirtschafts K. Österreich W.K.Ö. from 2012 to 2013.
Event Management Initiatives
Daniel Geppert organizes and manages significant events in the motorcycle racing community, including Harley&Snow and Race&Snow. These events play a crucial role in promoting the Harley-Davidson brand and engaging with the motorcycle enthusiast community. His focus on integrating marketing strategies with event management enhances customer engagement and brand visibility.
Regional Brand Expansion
Daniel Geppert has been instrumental in expanding the brand presence of Harley-Davidson in the regions of Bolzano, Trento, and Innsbruck. His marketing initiatives and event management strategies have contributed to strengthening the brand's visibility and customer relationships in these areas.