Daniel Zhou
About Daniel Zhou
Daniel Zhou serves as the Marketing Lead for CRM, E-Commerce, and Paid Media at Harley-Davidson Motor Company in Shanghai. He has a diverse background in marketing roles across various companies, including BYTON and Aston Martin, and possesses strong skills in business planning and data analytics.
Current Role at Harley-Davidson
Daniel Zhou serves as the Marketing Lead for CRM, E-Commerce, and Paid Media at Harley-Davidson Motor Company. He has held this position since 2021 in Shanghai, China. In this role, he is responsible for developing and executing marketing strategies that enhance customer relationship management, optimize e-commerce platforms, and manage paid media campaigns. His expertise in these areas supports the company's efforts to engage with customers and drive sales.
Previous Experience at BYTON
Prior to his current role, Daniel Zhou worked at BYTON as an Assistant Marketing Manager, focusing on Digital and CRM from 2017 to 2019 in Shanghai. During his tenure, he contributed to the development of marketing strategies that enhanced customer engagement through digital channels. His experience at BYTON helped him build a foundation in digital marketing and customer relationship management.
Professional Background in Marketing
Daniel Zhou has a diverse professional background in marketing, having worked in various roles that emphasize digital marketing and CRM. He served as a Project Manager for Digital and CRM at Johnnie Walker from 2013 to 2017, where he managed projects that integrated digital strategies into the brand's marketing efforts. Additionally, he worked as a Senior Account Executive at POSSIBLE from 2011 to 2013, further expanding his marketing expertise.
Education and Academic Background
Daniel Zhou holds a Bachelor's degree from Jiangxi Normal University, where he studied International Accounting and English Literature from 2006 to 2010. His academic background provides him with a solid foundation in both analytical and communication skills, which are essential in his marketing roles.
Skills in Business Planning and Data Analytics
Daniel Zhou possesses strong skills in business planning and data analytics. His expertise in these areas has been developed through various roles in marketing and project management. He has also demonstrated the ability to build solid stakeholder relations and manage vendor relationships through international and intercultural team collaborations.