Dave Paterson
About Dave Paterson
Dave Paterson is an Experiential Marketing Manager with extensive experience in sports and experiential marketing across various industries. He has held positions at notable companies such as Nestlé and Harley-Davidson, focusing on athlete and influencer programs, agency management, and holistic campaign execution.
Current Role at Harley-Davidson
Dave Paterson serves as the Experiential Marketing Manager at Harley-Davidson Motor Company, a position he has held since 2022. He operates from Middleton, Wisconsin, where he focuses on managing experiential marketing initiatives. His role involves collaborating with cross-functional teams to develop and execute holistic marketing campaigns that resonate with consumers.
Previous Experience at Nestlé
Paterson has extensive experience at Nestlé, where he held multiple roles over a span of eight years. He began as a Sports Marketing Coordinator from 2007 to 2009, then progressed to Sports and Experiential Marketing Associate Manager from 2009 to 2011. He later served as Sports and Experiential Marketing Manager from 2011 to 2015. His responsibilities included managing athlete and influencer programs, agency management, and contract negotiation.
Background in Sports Marketing
Before his tenure at Nestlé, Paterson worked in the sports industry with Angels Baseball from 2002 to 2005, focusing on guest services management and media relations. This experience laid the groundwork for his future roles in sports and experiential marketing, allowing him to develop skills in consumer engagement and brand storytelling.
Education and Academic Qualifications
Dave Paterson studied Business Management at Concordia University Irvine, where he earned his Bachelor's Degree from 1998 to 2001. He also attended San Diego State University for one year in 1997. His educational background supports his expertise in marketing and management within various industries.
Professional Skills and Interests
Paterson has a strong interest in connecting brands with consumers through impactful storytelling. He has managed experiential marketing departments and field marketing teams across several industries, including Fortune 500 consumer packaged goods and professional sports. In addition to his professional work, he engages in photography as a personal hobby and shares his work on a dedicated photography website.