David Latz
About David Latz
David Latz is a Product Portfolio Manager for Electric Vehicles at Harley-Davidson Motor Company, where he has worked since 2020. He has extensive experience in product management, marketing, and event coordination, having held various roles at Harley-Davidson and GMR Marketing since 2005.
Current Role at Harley-Davidson
David Latz currently serves as the Product Portfolio Manager for Electric Vehicles at Harley-Davidson Motor Company. He has held this position since 2020, focusing on developing and managing the electric vehicle product line. His role involves leveraging customer insights and market dynamics to create impactful product strategies. Latz optimizes go-to-market product launch activities to enhance the company's electric vehicle offerings.
Previous Experience at Harley-Davidson
David Latz has extensive experience at Harley-Davidson, where he worked in various roles over several years. He began as a Buell Marketing Coordinator from 2007 to 2009, followed by positions as Event Coordinator, Sr. from 2011 to 2012, and Motorcycle Product Planner from 2012 to 2017. He also served as Lead Product Manager for Electric Vehicles from 2018 to 2020. His diverse roles provided him with a comprehensive understanding of product management and marketing within the motorcycle industry.
Education and Expertise
David Latz earned his Master of Business Administration (MBA) from Cardinal Stritch University, completing his studies from 2013 to 2015. Prior to that, he obtained a Bachelor's degree in Marketing from Marquette University, where he studied from 2001 to 2005. His educational background supports his expertise in product management and marketing strategies, particularly in the electric vehicle sector.
Early Career at GMR Marketing
David Latz began his career at GMR Marketing, where he held two positions. He worked as a Marketing Intern for eight months in 2005 and later served as an Account Coordinator from 2005 to 2007. These early experiences provided him with foundational skills in marketing and account management, which he later applied in his roles at Harley-Davidson.
Professional Strengths and Skills
David Latz is recognized for his natural emotional intelligence, which enables him to inspire teams and connect with consumers effectively. He specializes in Voice of Customer research and development, focusing on internalizing customer insights to inform product strategies. According to Gallup Strengths Finder, he has strengths in Achiever, Adaptability, Competition, Ideation, and Positivity, which contribute to his success in product management.