David Macpherson
About David Macpherson
David Macpherson serves as a District Manager at Harley-Davidson Motor Company, where he has worked since 2006. He specializes in Territory Management and Network Development in the automotive industry, emphasizing the role of numbers in dealer profitability and customer experience.
Work at Harley-Davidson
David Macpherson has been employed at Harley-Davidson Motor Company since 2006, serving in the role of District Manager for 18 years in the United Kingdom. His responsibilities include overseeing dealer operations and ensuring that dealerships meet profitability targets. In addition to his role as District Manager, he also holds the position of Field Sales Manager, contributing to sales strategies and dealer performance.
Education and Expertise
David Macpherson's educational background includes attendance at Royal Grammar School in Newcastle-Upon-Tyne from 1973 to 1978, followed by Durham Johnson Grammar from 1978 to 1980. His expertise lies in Territory Management and Network Development within the automotive industry, with a specific focus on Manufacturer Used Vehicle Operations. He emphasizes the importance of data analysis in enhancing dealer profitability and improving customer experiences.
Background
David Macpherson has built a career in the automotive industry, accumulating extensive experience in various aspects of dealership management. His strong background in Territory Management and Network Development has equipped him with the skills necessary to navigate the complexities of the automotive market. His focus on numbers and data-driven decision-making supports his approach to achieving dealer profitability.
Achievements
Throughout his tenure at Harley-Davidson, David Macpherson has contributed to initiatives aimed at enhancing dealer profitability and customer satisfaction. His dual roles as District Manager and Field Sales Manager have allowed him to implement strategies that align with the company's objectives in the automotive sector. His commitment to using data to drive performance has been a key aspect of his professional contributions.