Dawn Fontaine
About Dawn Fontaine
Dawn Fontaine serves as the Marketing Manager at Harley-Davidson Motor Company, where she has worked since 2013. She has a background in general merchandise management and has made notable contributions to the company's marketing efforts, including improving e-newsletter engagement and enhancing social media presence.
Current Role at Harley-Davidson
Dawn Fontaine serves as the Marketing Manager at Harley-Davidson Motor Company, a position she has held since 2013. In this role, she is responsible for overseeing various marketing initiatives aimed at enhancing the company's visibility and engagement. Her efforts have led to increased e-newsletter open and click-through rates, as well as significant improvements in the company's Google Business score. Fontaine also monitors all inbound leads, ensuring effective follow-up and engagement with potential customers.
Previous Experience at Harley-Davidson
Prior to her current role, Dawn Fontaine worked as the General Merchandise Manager at Harley-Davidson Motor Company from 2013 to 2016. During this time, she focused on merchandising strategies that supported the company's marketing goals. Her experience in this position provided her with a solid foundation in retail management and customer engagement, which she has leveraged in her subsequent marketing role.
Education and Professional Development
Dawn Fontaine has pursued extensive education in marketing and management. She has been studying at HubSpot Academy since 2017, focusing on marketing principles, and is expected to complete her studies in 2025. Additionally, she is enrolled at Harley-Davidson University, where she is achieving a degree in Customer Service Management. Fontaine also completed a course in Business Administration and Management at Masterclass from 2019 to 2020, and she studied Medical/Clinical Assistance at De Anza College from 1988 to 1992.
Marketing Initiatives and Achievements
In her role as Marketing Manager, Dawn Fontaine has implemented various strategic marketing initiatives that have enhanced the company's online presence. She has significantly increased the number of leads generated through the company's website and improved the company's social media presence. Fontaine is also responsible for creating advertisements, sales promotions, and event flyers that qualify for co-op funding, contributing to the overall marketing strategy of Harley-Davidson.
Responsibilities in Marketing Management
Dawn Fontaine's responsibilities as Marketing Manager include maintaining the new and used bike inventory on the company's website and monitoring inbound leads. Her role requires a keen understanding of customer engagement and marketing analytics, allowing her to make data-driven decisions that benefit the company's marketing efforts. Fontaine's focus on strategic initiatives has played a key role in the company's marketing success.