Edwin M.
About Edwin M.
Edwin M. serves as the Marketing Audience Lead for Email Campaigns at Harley-Davidson Motor Company, where he has worked since 2022. He possesses over a decade of experience in email marketing and has held various roles in organizations such as the American Cancer Society and March of Dimes.
Current Role at Harley-Davidson
Edwin M. serves as the Marketing Audience Lead for Email Campaigns at Harley-Davidson Motor Company since 2022. In this role, he leads the implementation of audience scoring within email strategies, prioritizing messages based on customer importance. He collaborates with the Customer Data Platform (CDP) team to test and scale dynamic content in email campaigns. Edwin also partners with the data governance team to document updates to personas and segmentation strategies, ensuring effective targeting in marketing efforts.
Previous Experience in Email Marketing
Before joining Harley-Davidson, Edwin held several positions in email marketing. He worked as a Senior Email Marketing Specialist at the American Cancer Society from 2021 to 2022. Prior to that, he was the Email Marketing Manager at Health-E Commerce from 2018 to 2020. Edwin also served as an Email Coordinator at March of Dimes for nine years, from 2008 to 2017. His extensive experience in email marketing has equipped him with the skills to adapt strategies to evolving technologies.
Educational Background
Edwin M. studied at New York University, where he earned a Bachelor of Fine Arts (BFA) in Photography and Imaging. His educational background provides a foundation for his creative approach to marketing and design. Additionally, he attended Rye Country Day and Juniper Hill, contributing to his early development in the arts and communication.
Career Development and Early Roles
Edwin's career began with an internship at Performance Connectivity in 1998. He later worked as a Graphic/Web Designer at The Moneypaper, Inc. from 2005 to 2008. He also held the position of Digital Marketing Manager at RISMedia for one year in 2017. His diverse roles have contributed to his comprehensive understanding of digital marketing and email strategies.
Email Campaign Management Expertise
Edwin M. has over a decade of experience in email marketing, focusing on responsiveness to smartphones and tablets. He co-owns email performance reporting and analytics, working closely with both the agency and content team to optimize results. His responsibilities include overseeing the health and maintenance of email lists, managing opt-in/opt-out processes, and assisting in setting up customer journeys for timely and accurate deployment to target audiences.