Eleftheria Kallitsa
About Eleftheria Kallitsa
Eleftheria Kallitsa is an International Media Manager with eight years of experience in EMEA, Canada, and LATAM, currently based in Cambridge, UK. She has a diverse background in marketing, having held various roles at Harley-Davidson, Starbucks, and other companies, and possesses a strong focus on brand transformation and digital media monetization.
Current Role as International Media Manager
Eleftheria Kallitsa has served as the International Media Manager for EMEA, Canada, and LATAM since 2016. Based in Cambridge, UK, she has held this position for eight years. In her role, she collaborates with various teams, including the Harley-Davidson Brand team, country marketing teams, and creative and media agencies. Her responsibilities include planning, setting KPIs, and defining target audiences for purchase or lead generation campaigns.
Previous Experience at Harley-Davidson
Prior to her current role, Eleftheria Kallitsa worked at Harley-Davidson Motor Company as the Marketing Manager for South Eastern Europe from 2013 to 2016. This position was based in Milwaukee, Wisconsin, United States. During her tenure, she focused on localizing international campaigns to meet market needs and collaborated with various stakeholders to ensure successful campaign delivery.
Background in Marketing and Promotions
Eleftheria Kallitsa has extensive experience in marketing and promotions. She worked as the Retail Promotions Manager for Starbucks in Greece, Cyprus, Romania, and Bulgaria from 2009 to 2013. Additionally, she held the position of Business Development Manager from 2006 to 2009 in Athens, Greece. Her early career included a role as an Account Executive from 2004 to 2006.
Educational Qualifications
Eleftheria Kallitsa holds a Bachelor's degree in Marketing from Athens University of Economics and Business, where she studied from 1998 to 2002. She also completed a Master's degree in Service Management at the same institution from 2003 to 2004. Furthermore, she studied B2B Marketing at WU (Vienna University of Economics and Business) for one year in 2001-2002, achieving a degree in Business Administration.
Strengths and Specializations
According to Clifton® StrengthsFinder, Eleftheria Kallitsa possesses strengths in Activator, Maximizer, Strategic, Positive, and Focused. She specializes in monetizing digital media campaigns, reaching new audiences, and generating leads. Her expertise includes reviewing and analyzing media reports to identify key learnings and recommending improvements for future campaigns to enhance conversions.