Erica Johnstone
About Erica Johnstone
Erica Johnstone serves as the Digital Experience Design Group UX Strategy & Design Director at Harley-Davidson Motor Company, bringing extensive experience in design from various roles in the food and beverage industry. Her background includes leadership positions at PepsiCo, Spring Design Partners, and Equator Design, showcasing her expertise in branding, typography, and human-centered design.
Current Role at Harley-Davidson
Erica Johnstone serves as the Digital Experience Design Group UX Strategy & Design Director at Harley-Davidson Motor Company. She has held this position since 2021, contributing to the company's digital design initiatives in New York, United States. In this role, she focuses on enhancing user experience through strategic design practices.
Previous Experience at PepsiCo
Prior to her current role, Erica Johnstone worked at PepsiCo as a Senior Design Manager in The Hive from 2019 to 2024. She also served as the Global Design Manager for Sport + Nutrition from 2017 to 2019. Her tenure at PepsiCo allowed her to develop design strategies that catered to the food and beverages industry.
Design Leadership at Spring Design Partners
Erica Johnstone was the Design Director at Spring Design Partners from 2012 to 2014. During her two years in Manhattan, NY, she led design projects that contributed to the agency's portfolio and client satisfaction.
Educational Background in Graphic Design
Erica Johnstone studied at Columbia College Chicago, where she earned a Bachelor of Fine Arts (B.F.A.) in Graphic Design from 2004 to 2007. This educational foundation provided her with essential skills in design principles, which she has applied throughout her career.
Expertise in Design and Branding
Erica Johnstone possesses a range of skills in corporate identity and branding, typography, and art direction. Her expertise in human-centered design thinking emphasizes the importance of user needs in the design process. She has experience working with both e-commerce startups and global Fortune 500 companies.