Erin Woyak
About Erin Woyak
Erin Woyak serves as the General Merchandise Manager at Harley-Davidson Motor Company and has a background in interior design. She has held various visual management roles at Herberger's and Macy's, showcasing her expertise in visual merchandising and retail operations.
Current Role at Harley-Davidson
Erin Woyak serves as the General Merchandise Manager at Harley-Davidson Motor Company, a position she has held since 2018. In this role, she is responsible for overseeing the merchandise strategy and execution for the brand. Her work is based in Onalaska, Wisconsin, where she contributes to the company's retail operations and enhances the customer experience through effective merchandise management.
Previous Experience at Herberger's
Prior to her current role at Harley-Davidson, Erin Woyak worked at Herberger's as a Visual Manager. She held this position from 2017 to 2023 at the Valley View Mall in La Crosse, Wisconsin. In this capacity, she was responsible for visual merchandising strategies that enhanced the store's presentation and customer engagement.
Experience at Macy's
Erin Woyak also worked as a Visual Manager at Macy's from 2011 to 2017 in La Crosse, Wisconsin. During her tenure, she focused on creating visually appealing displays and layouts that aligned with the brand's marketing strategies. Her role involved collaborating with various teams to ensure cohesive visual presentations throughout the store.
Education and Interior Design Background
Erin Woyak studied at Madison Area Technical College, where she achieved a degree in Interior Design. This educational background has provided her with a strong foundation in design principles, which she applies in her roles in visual merchandising and retail management.
Skills in Retail Operations
Erin Woyak possesses skills in bank reconciliation, which ensures financial accuracy in retail operations. Additionally, she has expertise in creating planograms, detailed visual representations of a store's layout. Her strong background in sketching further supports her capabilities in visual merchandising and design.