Fric Michal
About Fric Michal
Fric Michal is a Marketing Manager at Harley-Davidson Motor Company with over a decade of experience in the motorcycle industry. He has a background in Social Sciences and Journalism from Charles University and has previously held positions at Ogilvy & Mather Prague and Dorland Marketing Agency.
Work at Harley-Davidson
Fric Michal has served as the Marketing Manager at Harley-Davidson Motor Company since 2010. In this role, he has been responsible for various marketing initiatives and strategies aimed at promoting the Harley-Davidson brand. His tenure has included efforts to enhance brand visibility and engagement within the motorcycle community. Michal's work has particularly focused on Central Eastern Europe, where he has played a key role in promoting the brand and organizing events.
Previous Experience in Marketing
Prior to his current position, Fric Michal worked at Ogilvy & Mather Prague as an Account Director from 2001 to 2010. During his nine years at the agency, he managed significant marketing campaigns and client relationships. Earlier in his career, he was an Account Executive at Dorland Marketing Agency for one year from 1997 to 1998. His extensive experience in marketing spans over a decade, particularly within the motorcycle industry.
Education and Expertise
Fric Michal studied at Charles University, where he earned a Master's degree in Social Sciences and Journalism from 1995 to 1996. He also studied Management and Physical Education at the same institution from 1991 to 1996. His educational background provides a solid foundation for his expertise in marketing and communications, contributing to his effectiveness in the industry.
Contributions to Motorcycle Events
Throughout his career, Fric Michal has contributed to the organization of various Harley-Davidson riding experiences and events. These initiatives have aimed to foster community engagement and enhance the overall brand experience for enthusiasts and riders. His involvement in these events has been integral to promoting the brand's culture and lifestyle.
Impact in Central Eastern Europe
Fric Michal has been instrumental in promoting the Harley-Davidson brand in Central Eastern Europe. His marketing strategies and initiatives have helped to establish a strong brand presence in the region, catering to the unique preferences and interests of local motorcycle enthusiasts.