Germaine Tay
About Germaine Tay
Germaine Tay serves as the Trade Compliance Lead for International Markets at Harley-Davidson Motor Company in Singapore, a position she has held since 2017. With a background in communication and media from the National University of Singapore, she has extensive experience in trade compliance and network development across various industries.
Current Role at Harley-Davidson
Germaine Tay serves as the Trade Compliance Lead for International Markets at Harley-Davidson Motor Company, a position she has held since 2017 in Singapore. In this role, she is responsible for ensuring compliance with trade regulations across various international markets. Her expertise includes standardizing business processes to meet trade compliance requirements and preparing applications for Regional Value Content (RVC) to secure benefits under Free Trade Agreements.
Previous Experience at Harley-Davidson
Prior to her current role, Germaine Tay worked at Harley-Davidson Motor Company as the Network Development Lead for the Asia Pacific region from 2015 to 2016. In this capacity, she contributed to the development and optimization of the dealer network across the region, leveraging her knowledge of market dynamics and business strategies.
Experience at The Goodyear Tire & Rubber Company
Germaine Tay was employed at The Goodyear Tire & Rubber Company as an ASEAN Retail Development Specialist from 2007 to 2015. During her eight years there, she focused on enhancing retail strategies and improving operational efficiencies within the ASEAN market, which contributed to the company's growth in the region.
Education and Expertise
Germaine Tay earned her Bachelor of Computing degree in Communication and Media from the National University of Singapore, where she studied from 2001 to 2005. This educational background provided her with a solid foundation in communication strategies and media management, which she has applied throughout her career in various roles.
Contributions to Trade Compliance Initiatives
Germaine Tay has played a significant role in trade compliance initiatives, including the early setup of a manufacturing facility in a Free Trade Zone area. She contributed to the design of a customized Free Trade Zone Customs system, recognized as a best practice for Thailand's Free Trade Zone. Additionally, she led the testing of a system that integrates with SAP and a Customs broker system, enhancing business processes related to trade compliance.