Gregory Claerhout
About Gregory Claerhout
Gregory Claerhout serves as the Marketing & Communications Lead at Harley-Davidson Motor Company in Brazil, where he has worked since 2010. He has a background in marketing management and project management, with previous roles at Vanguard and EF Education First.
Current Role at Harley-Davidson
Gregory Claerhout serves as the Marketing & Communications Lead at Harley-Davidson Motor Company in São Paulo, Brazil. He has held this position since 2010, contributing to the company's marketing strategies for over 14 years. In this role, he manages the marketing team and external agencies, ensuring effective communication and brand representation. Additionally, he oversees the department budget, which is crucial for maintaining financial efficiency within marketing operations.
Previous Experience in Marketing
Prior to his current role, Gregory Claerhout gained experience in marketing at Vanguard, where he worked for eight months in 2009. He also held a position at EF Education First, focusing on project management from 2008 to 2009. His diverse background in marketing and project management has equipped him with the skills necessary to develop strategic initiatives and enhance brand visibility.
Education and Expertise
Gregory Claerhout has a solid educational background in business and marketing. He studied at Ecole Pratique Hautes Etudes Commerciales (EPHEC), where he graduated with a degree in Marketing Management from 2000 to 2004. He furthered his education at Fundação Getulio Vargas, earning a Master in Business Administration (MBA) in Business Management from 2013 to 2014. Additionally, he studied at Institut Charles Péguy, achieving a degree in business tourism from 2004 to 2007.
Strategic Contributions to Harley-Davidson
At Harley-Davidson, Gregory Claerhout has played a significant role in developing strategic brand alliances, particularly to enhance the company's visibility in the Brazilian market. He is responsible for creating marketing training programs tailored for dealership networks, ensuring that all stakeholders are equipped with the necessary skills and knowledge. His involvement in preparing strategic marketing reports includes conducting market analysis and monitoring competition, which supports informed decision-making.